In January 2004 BGB Marketing launched a cooperative marketing
website, OnlineApartmentGuide.com. The site will serve
as an advertising medium to market the service of Apartment
Locators across the U.S.
A cooperative marketing website allows multiple business
in a related to industry to pool marketing dollars in
order to more effectively market their business.
OnlineApartmentGuide.com allows apartment seekers to submit
their search criteria of the apartment that fits their
needs to a local professional apartment locator. In turn,
the apartment locator will search their database of available
apartments and send a list of the search results to the
In most markets the apartment locator service is free
to the apartment seeker. The locator is paid by the apartment
community as a commission for referring a tenant.
BGB Marketing is compensated by the apartment locator
based on a service level agreement. The service level
agreement defines a minimum number of apartment seeker
leads provided by BGB to the locator each month. Since
the marketing is performance based, the locators are more
effectively managing their advertising dollars.